Foodie Media Berhad is primarily involved in the digital media publishing business, where it creates, produces, and publishes digital content on social media pages and blogs across various platforms like Facebook, Instagram, and TikTok. The company operates a portfolio of 37 lifestyle-focused brands across Southeast Asia, covering F&B, property, travel, and technology. In addition to digital media publishing, the Group provides other marketing campaign services, including Key Opinion Leader (KOL) marketing, short-film drama marketing, affiliate commerce, and campaign management services. Its subsidiaries, incorporated in Malaysia and Singapore, carry out these principal activities.
| Purpose | Amount (RM'000) | % | |
|---|---|---|---|
| Expansion | Recruitment of workforce | 23,100 | 55.8 |
| Expansion | Purchase and renovation of live streaming building | 7,000 | 16.9 |
| Expansion | Purchase of equipment for expansion and upgrading existing equipment | 1,500 | 3.6 |
| Expansion | Subscription in software solutions integrated with AI functionality | 700 | 1.7 |
| Working capital | Working capital | 4,500 | 10.9 |
| Listing expenses | Defraying fees and expenses in relation to our IPO and Listing | 4,600 | 11.1 |
| Total | 41,400 | 100 | |
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