Ideal Sun City Berhad, an investment holding company, is engaged in the bio-conversion, micro propagation, cultivation, import, export, and trade of ornamental plants. Its products include cut greens, young plants, and pot plants. The company has operations in Malaysia, Europe, and the Asia-Pacific region. The company was founded in 1997 as Yi-Hup Agriculture Development Sdn. Bhd. and changed its name to Equator Biotech Sdn. Bhd. in 1999. Further, it changed its name to Equator Life Science Berhad and changed to its current name on the 26th March 2012.The Company is based in Johor Bahru, Malaysia.